Telekom Bullyproof

Social Responsibility Campaign for Telekom

Step 1: Interactive Quizz

Step 2: Data Interpretation

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Step 3: Awareness

The Brief

Following a youth hackathon on the issue of bullying and internet security, we were invited by Telekom Albania (telekom.com.al) to build an interactive quizz game, with the purpose of collecting statistics on the influence of bullying among young teenagers in Albania.

The Solution

We worked together with a psychologist to identify questions and situations where teenagers would show several degrees of either being a bully or a victim of bullying. The research game collected answers from 2700+ Teenagers.

Based on these answers, educational and infographic comics and videos were distributed to schools and social networks through national celebrities.

Project info

Year: 2019
Commissioned by: Telekom Albania, V+O Albania
Project type: Social responsibility campaign
Techniques: Design, illustration, copywriting, motion graphics
Media: Web, social media, print

Creative Director: Kleidi Eski, Sibel Pipa (Telekom)
Web: TOK Digital
Copywriter: Nerajda Sula

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