Telekom – Bullyproof campaign

About This Project

Following a youth hackathon on the issue of bullying and internet security, I was invited by Telekom Albania (telekom.com.al), part of Deutsch Telekom (telekom.de) to illustrate the images for a research web-game, called Bullyproof.

I worked together with a psychologist and a copywriter to identify questions and situations where teenagers would show several degrees of either being a bully or a victim of bullying. The research game collected answers from 2700+ Teenagers.

Based on these answers educational and infographic comics and videos were distributed to schools and social networks through national celebrities.